Saint Martin

Monahan PR was engaged to orchestrate the launch of the inaugural Festival de la Gastronomie in Saint Martin, which served as a celebration of the culinary arts on the island. Our team took charge of the coordination and management of a press trip, while utilizing our extensive network of media contacts and influencers to create awareness of the event. We collaborated closely with the French Government to guarantee the flawless execution of all festival components, resulting in a triumphant debut that captivated a varied range of attendees and attained widespread media coverage.

Our goal for launching the very first Festival de la Gastronomie in Saint Martin was to establish it as a must-attend event on the local and international culinary calendar. To achieve this, we focused on generating significant media coverage by leveraging our extensive network of media contacts and influencers. We also curated and managed a press trip to showcase the festival and its offerings to local and international media. Through our efforts, we aimed to position the festival as a destination for food enthusiasts and culinary professionals alike, cementing Saint Martin's reputation as a culinary hotspot.

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As a result of Monahan PR's successful launch of the Festival de la Gastronomie in Saint Martin, we were able to bring down numerous journalists, influencers, artists, and chefs to attend the event. Through our efforts, we were able to reach a wide audience of millions through traditional media, generating significant tier 1 press coverage, as well as through social media, where we achieved millions of impressions. As a result, the festival was established as a must-attend event on both the local and international culinary calendar, and we were able to create a lasting impact for the island's tourism industry.